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Under the banner of your products
first pharma - Logo
Under the banner of your products
Our team puts your pharmaceuticals and medical devices in the spotlight

first pharma – your partner for successful projects

first pharma combines years of experience with innovative approaches to develop individual solutions for our clients. Whether it’s market entry, awareness campaigns, or targeted sales support – our team drives your projects forward and delivers measurable results.

Expertise, creativity and flexibility – that’s first pharma.
Be inspired by our case studies and discover how we can achieve your goals together.

Project Example
Interim solution for uncovered areas

Initial situation

A pharmaceutical company faced the challenge of sales regions being unmanned due to illness, parental leave, or unforeseen absences. A short-term solution was needed to maintain coverage and avoid revenue losses.

To ensure seamless coverage of the sales areas over a defined period to maintain customer relationships and prevent revenue losses.

  1. Rapid deployment:
    Provision of experienced first pharma representatives who could step in at short notice to cover the vacant areas.
  2. Training and handover:
    Quick onboarding of interim staff to familiarize them with the product range and region-specific requirements.
  3. Seamless communication:
    Close coordination with the client to ensure all sales activities aligned with corporate guidelines.
  4. Flexible timeframes:
    Regional management for the required duration until internal resources were available again.

Thanks to first pharma’s support, the pharmaceutical company was able to:

  • maintain customer relationships and ensure consistent service.
  • prevent drops in revenue by avoiding gaps in service.
  • respond flexibly and efficiently to unforeseen absences.

Project Example
Awareness campaign for identifying rare diseases

Initial situation

A pharmaceutical company had developed a therapy for a rare disease which is often not diagnosed early enough. The goal was to educate general practitioners (GPs) to identify potential patients and refer them to specialized centers for further diagnosis.

  • Raise awareness of the disease among GPs.
  • Identify patients with suspected cases of the rare disease.
  • Refer patients to specialized centers for accurate diagnosis and therapy.
  1. Focused visits to physicians:
    first pharma representatives conducted educational discussions with GPs to raise awareness of the disease and its symptoms.
  2. Targeted referrals:
    Identified potential cases were referred to specialized centers designated by the client for further care.
  3. Specialist support:
    The client’s field team built up relationships with specialists in the centers to ensure smooth collaboration.
  4. Performance measurement:
    Success was evaluated based on the number of identified and referred patients as well as initiated therapies.

Through the awareness campaign, first pharma achieved:

  • identification of five new patients with the rare disease.
  • accurate diagnoses and effective lifelong therapies for these patients.
  • a successful return on investment due to the long-term nature of the therapy.

Do you have a project in mind?
Let’s work on it together!
first pharma is your partner for successful solutions.

+43 1 205 11 60-1033         office@firstpharma.at

Project example
Market entry in Austria with external sales solutions

Initial situation

An international pharmaceutical company planned to establish operations in Austria but aimed to keep personnel costs low during the initial phase. To ensure a successful market entry, the company opted for an external sales solution with first pharma, funded through the marketing budget.

  • Achieve effective market entry with controlled costs.
  • Establish initial customer contacts and increase product awareness among physicians and pharmacists.
  1. External sales solution:
    Provision of an experienced first pharma sales team ready to present the products in the Austrian market.
  2. Controlled costs:
    Marketing-funded promotion with clear and transparent cost structures; physician visits were flexibly tailored to the budget.
  3. Efficient market launch:
    Focus on key target groups and regions to achieve rapid, visible results.
  4. Performance measurement and feedback:
    Regular reports and analyses provided the client with valuable insights into market response, enabling strategic adjustments.

With first pharma’s support, the company successfully:

  • gained an initial market share in Austria.
  • built customer relationships and increased product awareness.
  • calculated and controlled costs for market entry.

Project example
successful pilot phase for sales promotion

Initial situation

A pharmaceutical company wanted to test whether promoting a specific product through personal visits to physicians would result in a measurable increase in sales. The aim was to validate this in a pilot project before implementing it nationwide.

The pilot project was designed to demonstrate whether the planned promotional measures would lead to increased sales. Positive results would result in a rollout across Austria.

  1. Defining the test area:
    Selection of a representative test region with a sample of 50 physicians to obtain meaningful results.
  2. Targeted promotion:
    Conducting structured physician visits to present the product and highlight its benefits for patients.
  3. Data analysis:
    Statistical recording and evaluation of results at the end of the pilot project to measure the impact on sales.
  4. Results presentation:
    Results were presented to the client and formed the basis for the decision about a nationwide rollout.

The pilot project confirmed the positive impact of the promotion on revenue:

  • Significant sales increase in the defined test group.
  • High interest and positive feedback from physicians.
  • Recommendation for expanding the sales activities, which was successfully implemented.

Project example
Sustainable budget utilization through external sales support

Initial situation

A client had budget left over in autumn and was seeking a meaningful, sustainable way to utilize it. The goal was to strengthen product visibility and market presence through intensified sales activities.

 

  • Effectively utilize the remaining budget to increase product awareness.
  • Long-term strengthening of the market presence by engaging the relevant target groups.
  1. External sales support:
    Providing an experienced team of first pharma representatives to complement the client’s existing resources.
  2. Targeted action plan:
    Identifying regions and target groups with growth potential to maximize sales efficiency.
  3. Intensive product promotion:
    Conducting additional visits to physicians to highlight therapeutic benefits and improve visibility.
  4. Performance monitoring:
    Ongoing tracking to ensure measurable results of the investment.

With first pharma’s support, the client was able to:

  • significantly increase the share of voice, particularly in priority regions.
  • effectively utilize the budget while sustainably strengthening market presence.
  • gain valuable market insights for future strategies.

Let´s talk.

+43 1 205 11 60-1033

Write to us.

office@firstpharma.at

first pharma J.M.T. GmbH
Kärntner Ring 5–7
1010 Vienna, Austria

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